Retail lighting that invites customers to buy
Transform retail spaces into immersive experiences. With HEP+, you control light colors and accents so precisely that dwell time increases and your products are perfectly presented without compromise.
Create YOUR LIGHTING ENVIRONMENT
Sales-promoting scenario control
Increase dwell time and turnover through dynamic light colors that adapt seamlessly to times of day, collections, or events.
Autonomous floor space flexibility
Respond to changing store layouts without programming effort, thanks to a system logic that intelligently networks sensors and lighting groups.
Adaptive spatial logic: Light that follows the customer
Spaces such as lobbies, public authorities, schools, or retail areas are used by many people – at different times, in different ways, and for varying periods. To ensure the space remains intuitive and easy to navigate, the light follows a stable spatial logic and automatically adapts to usage, occupancy, and activity through integrated sensor technology.
Accent lighting (Retail focus)
The targeted highlighting of goods through high-contrast light is the most important factor in sales psychology. It guides the customer's gaze and creates a premium atmosphere that measurably increases dwell time in the store.
- Dynamic contrast control
- Focus zone management
- Precise light control
HEP+ Advantage: Accentuations can be adapted to new collections via app or sensors in seconds, without the need for time-consuming reprogramming of track systems.
Color Rendering
In retail lighting, the color-accurate representation of products (textiles, food, interior) is essential for the purchasing decision and for avoiding returns. A high color rendering index ensures that colors appear as natural under artificial light as they do under sunlight.
- Spectral Purity
- Maximum Color Accuracy
- Color Point Stability
HEP+ Advantage: The highly efficient LED drivers ensure an absolutely stable current flow, preventing color point shifts and thus guaranteeing the seamless color accuracy of your goods over their entire lifespan.
Questions about HCL control
How does the right retail lighting increase turnover?
Light acts as silent sales psychology by directing the customer’s attention to key products through targeted accentuation and increasing dwell time with a pleasant atmosphere. Furthermore, dynamic adjustment of the light color to the time of day (HCL) ensures that customers and employees remain focused and ready to buy for longer.
Which Color Rendering Index (CRI) is necessary for retail?
For high-quality product presentation, a CRI value of at least 90 (Ra > 90) is essential to display colors naturally and attractively. In industries such as fashion or food, excellent color rendering also prevents mispurchases and thus significantly reduces return rates.
Which is better: Neutral white or cool white retail lighting?
In modern retail lighting, the answer is almost always neutral white (3500 K to 4000 K), as it represents the golden mean between atmosphere and objectivity. Cool white (above 5000 K) often appears too clinical and can unnaturally “distort” colors.
With 25+ years of experience in consulting and planning retail lighting.
